Drip Life T-Shirt

"When the East Fork team brought me onto this project, I thought it was going to be pretty straightforward. A brand (East Fork) collaborates with an artist (Tony Pearson); here is the story, here are the details. But by the end, I had discovered that this was not just a conversation about a business championing its staff. It's not even just a brand collaboration. This was a story about the power of shared passion, access, and visibility. Tony has made his mark at East Fork by being vulnerable, accepting, inviting, warm, passionate, empathetic, humble, and most of all authentic. At his place of work, Tony found a community that loved design as much as he did. People who, too, believed that music can change a mood or that the day's palette of colors can change its very outcome. And through him, East Fork has found its ability to become the cheerleader, mentor, and collaborator rather than just the boss." – Jefferson Ellison, East Fork's (now) Sr. Community Brand Manager