A Year Around the Table

As the year comes to a close, we’re taking a moment to reflect on everything that’s been formed, shaped, and fired — both in our kilns and our community. From the hum of our factories in Asheville, to the warmth of our new store in Brooklyn, 2024 has been a year of growth, connection, and shared stories.

We’ve set countless tables, launched beautiful seasonal colors, welcomed new faces to Team East Fork, and deepened our commitment to Western North Carolina in the wake of Hurricane Helene, donating 5% of every sale to organizations creating meaningful change since the storm. Through it all, you’ve been there! Thank you for showing up for us, our community, and welcoming our pieces into your home. Cheers!

Check out the video below for more moments that made 2024 unforgettable.

We used 1,534,000 pounds of clay.

We mixed 26,420 gallons of glaze.

We made 10,571 molds and used 92 tons of plaster.

We took 22,493 photos.

We offered 17 different glaze colors.

We opened 1 new store in Brooklyn.

We made 690,347 pots.

We inspected 571,665 pots for quality.

We gave Bella (our office pup!) 3,000,000 pets.

We completed 902 maintenance work orders.

We kept 112 team members employed and paid through Hurricane Helene, and even hired 19 fulfillment temps to help us work through orders.

We partnered with 9 local grassroots organizations.

We raised over $520,000 for our community partners, which is more than the past two years combined!

We held 14 Seconds Pop-ups all around the country.

We shipped 83,539 orders.

We welcomed 30,817 customers into our stores.