Gear Patrol: Great Expectations

May 15, 2020 • Lindsey Zinno

THIS COFFEE MUG SELLS OUT EVERY TIME IT GOES ON SALE

Just before noon on an ordinary Tuesday, a few hundred coffee mugs sit on a steel rack in East Fork’s Asheville, North Carolina, factory-studio. The mugs were made the week prior, are priced at $36 each and in a few minutes’ time will be entirely sold out.

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