Why Is It Called East Fork?
Alex Matisse, East Fork’s founder, on how the company got its name and why it represents a “little private victory” for him.
Clay Buddies: Emily Bukoski
Here at East Fork, Emily Bukoski is the executive assistant to Connie Matisse, our CEO. She knows the name, purpose and next step of every moving part at...
Clay Buddies: Mads Ludvigsen
Mads is a member of the East Fork glaze team but outside of work, he’s making art of his own, of wood and clay. Read about him and all...
East Fork’s Compensation Philosophy
In the face of our country’s ever-widening wealth gap we are intentionally structuring our payroll to embody our values.
East Fork's Next Chapter
Our company is growing! We realized a longtime dream with the support of our first institutional partnership.
East Fork Recaps
We share highlights from our new product offerings, Internet ramblings, social media adventures, and everything else we got cooking (including actual cooking) in the last month.
The Scoop on Coupes
Learn about the engineering, guesswork, lasers, 3D printing and testing (so much testing) going down at East Fork HQ, all to bring you a form that solves your not-a-bowl-not-a-plate...
Favorite Flatware: Sabre Paris
Francis Gelb sets a cool, chic table—and overthrows the old rules about stuffy utensils that only get used for formal meals.
Clay Buddies: Donnie Rex Bishop
There’s a good chance that Donnie had a hand (get it?) in The Mug you’re drinking from right now. Read all about it, and about Donnie’s outside-of-work passions.
East Fork x Drip Life
Tony Pearson, a member of East Fork’s roller team, is an artist who started a line called Drip Life last year. After making hundreds of custom shirt designs, he...
Clay Buddies: Lisa Flamion
Lisa Flamion leads East Fork’s Quality Control team. She’s also a potter and a gardener carrying on the family tradition of growing vegetables to eat and share...
$20 an Hour Minimum Wage at East Fork
This week we realized a years-long dream of raising our company-wide minimum wage to $20 an hour.
Clay Buddies: Lindsey Zinno
Lindsey Zinno is East Fork’s e-commerce manager. The way she writes about her outside-of-work passions will get you fired up about your own.
The Dish: Episode #3
Watch the third episode of The Dish, a quarterly conversation with East Fork’s Founders, CEO Alex Matisse, CMO Connie Matisse, and CFO John Vigeland. They devote this hour...
Clay Buddies: Connie Matisse
Connie Matisse: East Fork co-founder, chief marketing officer, determiner of future glaze colors and never the subject of a Clay Buddies post? Let’s fix that.
"The Masks from Talea"
A feel-good story about taking care of one another, old friends, and masks that East Fork employees really, really love.
Clay Buddies: Karla Valdez
Karla makes dies and plaster molds that form the pots we make at the factory. She spoke with values manager Manny Ayala about life in the mold...
How We Make The Mug
Want to know everything there is to know about how we make The Mug? It’s your lucky day.
How did those mysterious marks find themselves on the inside of our larger bowls? We explain here.
Marvels in Glass: R+D Lab of Milan
In appreciation of glassware, timeless and special, and the people who design it and create it with their breath and hands.
The Dish: Episode #2
Watch our second episode of The Dish, an inaugural talk of what will become an ongoing quarterly update from East Fork’s Founders on what it takes to run a...
Clay Buddies: Cherry
Cherry Iocovozzi wears many hats at East Fork and all of them are funky. They are our food systems manager.
Catching Up with Cade Hollomon-Cook
Cade is our Small Batch Studio Manager and makes limited-release, wheel-thrown, extra special pots. On the team since 2014, Cade is a bonafide East Fork historian and a super-duper...
Stamps on Pottery
Ever flip over your pot to find a teeny, tiny piece of cutlery stamped on the bottom? What’s that all about? We're here to clear that up.
Clay Buddies: Donna Casellas-Banks
Donna Casellas-Banks’s title here at East Fork is sales associate but it should be professional listener. She can tell when she’s talking to a plate person or a bowl...
Reflections on East Fork’s Origins
East Fork is rooted firmly, joyfully, intentionally in Western North Carolina. It’s in the name of the company: the east fork of Bull Creek flows near the old Madison...
The Dish, Episode #1
Watch our first episode of The Dish, an inaugural talk of what will become an ongoing quarterly update from East Fork’s Founders on what it takes to run a...
2020 Fall Preview
Our newest glazes Panna Cotta and Amaro are coming mid-September, but we have more than that up our sleeves for the rest of the year. Stay tuned...
What Are Seconds?
What's a Second? A pot with cosmetic blemishes of many types can be labeled as a second. We're here to show you what a seconds pot might look like...
Clay Buddies: Nicole Lissenden
Nicole is East Fork’s Art Director. That means she is in charge of making our digital and print materials look and feel great! Learn about her involvement in the early days of...
Clay Buddies: JaQuan LaPierre
JaQuan is East Fork’s Roller Tool Lead. We talked about why he is proud to call himself a member of East Fork’s team, how he gets into ‘the zone’...
Clay Buddies: Britta Baker
Britta Baker is on East Fork’s fulfillment team. You can thank her personally for packing up your pottery and sending it to your door with so much love and...
Clay Buddies: Molly Webb
Meet Molly Webb, the manager of our Atlanta store. As a lover of art, design and all things fashion, Molly helps complete our look in Atlanta. Read below about...
What is Forecasting?
At its most basic, forecasting means using historical data and educated assumptions to predict a future state. At East Fork, we use historic sales to determine our typical % of...
Clay Buddies: Devin McMillen
Devin McMillen is East Fork’s new Ceramic Engineer. He will blow your mind with his knowledge of ceramics, and then shatter your assumptions about engineers when he...
Hey folks! I asked our Instagram followers if there are any burning-business related questions folks had.
Clay Buddies: Emilja Tokarski
Emilja is in charge of producing the thing you all go crazy for—THE MUG! Keep reading to learn about our awesome “mug operations lead”—from her journey at East Fork...
Clay Buddies: Daryl Nathanson
Meet Daryl, fulfillment manager by day and talented musician by night. Here's a bit about him, and why we're so glad he's a part of our team.
Between Two Bowls
Wild news, y’all. You can eat breakfast in the Ice Cream Bowl and ice cream in the Breakfast Bowl.
10 Years Ago on Ras Grooms Road
"We contemplated the cosmic absurdity that two people from such different worlds would find themselves together in this little clearing in the woods, listening to the wind and snow....
A Friendly Holiday Shopping Season Reminder
Ah, the holidays. A time to gather together with friends and family. A time to give thanks. A time to give gifts. And a time—as evidence shows—when depression,...
Quality at East Fork
In the early days, there were no set standards for quality, no SOP’s, and no QC position. The quality and price of a pot was based solely on...
A (Heartfelt) Financial Report from CFO John Vigeland
"We’re a pretty good microcosm of the middle of the US Economy more broadly (no flashy silicon valley salaries, a $15 minimum wage company-wide)."
Our dishes are durable, but not unbreakable. They're fired to a high degree to take a bump or two, but are still ceramic and are fragile in...