Claymates
Color Theory: Thistle, Water Lily & Lagoon
Our Head of Design, Nicole Lissenden, shares the inspiration behind our spring palette.
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The Key to Ending Homelessness
An introduction to our Q2 Community Partner, Homeward Bound
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Why Is It Called East Fork?
Alex Matisse, East Fork’s founder, on how the company got its name and why it represents a “little private victory” for him.
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Color Theory: Core Colors
Our Head of Design, Nicole Lissenden, shares the details of how we built our core color palette.
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How We Make The Mug
Want to know everything there is to know about how we make The Mug? It’s your lucky day. Get the behind-the-scenes on how we make our iconic ceramic mug.
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Update on How Our Pots Get Made
East Fork’s manufacturing floor stands on the precipice of a big change. We’re preparing to move to a new clay body and glaze recipe that’s been three years in the making.
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Clay Buddies: Nicole Lissenden
Nicole is East Fork’s Art Director. That means she is in charge of making our digital and print materials look and feel great! Learn about her involvement in the early days of East Fork, her printing presses, her wonderful and creative kids, and of course, her five favorite things.
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Clay Buddies: JaQuan LaPierre
JaQuan is East Fork’s Roller Tool Lead. We talked about why he is proud to call himself a member of East Fork’s team, how he gets into ‘the zone’ at work, and his absolute favorite thing—his family.
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Clay Buddies: Britta Baker
Britta Baker is on East Fork’s fulfillment team. You can thank her personally for packing up your pottery and sending it to your door with so much love and care. Read below about distant memories of Syria, her tiny home project, and her mead making hobby.
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Clay Buddies: Molly Webb
Meet Molly Webb, the manager of our Atlanta store. As a lover of art, design and all things fashion, Molly helps complete our look in Atlanta. Read below about her past life as a founder of the Spin Style Agency, her thoughts on fashion in golf, and of course, her five favorite things.
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What is Forecasting?
At its most basic, forecasting means using historical data and educated assumptions to predict a future state. At East Fork, we use historic sales to determine our typical % of Revenue is for each of our forms and glazes. If that's not enough to get you to click in and keep reading then we can't help you...
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Clay Buddies: Devin McMillen
Devin McMillen is East Fork’s new Ceramic Engineer. He will blow your mind with his knowledge of ceramics, and then shatter your assumptions about engineers when he talks about his floor loom. 🤯
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Questions, Answered!
Hey folks! I asked our Instagram followers if there are any burning-business related questions folks had.
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Clay Buddies: Emilja Tokarski
Emilja is in charge of producing the thing you all go crazy for—THE MUG! Keep reading to learn about our awesome “mug operations lead”—from her journey at East Fork to her thoughts on different kinds of motorcycles.
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Clay Buddies: Daryl Nathanson
Meet Daryl, fulfillment manager by day and talented musician by night. Here's a bit about him, and why we're so glad he's a part of our team.
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A Friendly Holiday Shopping Season Reminder
Ah, the holidays. A time to gather together with friends and family. A time to give thanks. A time to give gifts. And a time—as evidence shows—when depression, anxiety, and misdirected anger are at their peak.
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My Chemical Romance: Glazing 101 with Kyle Crowder
What exactly is glaze made of? Why is it so hard to make a fluorescent fuchsia colored Dinner Plate? What...
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Clay Buddies: Julia True
Dive into our jigger team gal Julia's five favorite things— one of them is Nicolas Cage underwear.
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East Fork Off-Duty
Special works from the artists and craftspeople of East Fork, on display and for purchase at East Fork Off-Duty.
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Clay Buddies: Annie Bourgeois
"I found these boots at a thrift store about 10 years ago and the longer I've owned them, the more I wear them. I've had to re-sole them 3 times and probably coming up to needing a 4th time here pretty soon. Every time they come back from the cobbler they look so nice and shiny, but secretly, the dustier they are, the happier they make me."
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Clay Buddies: Cierra Bateman
Meet Cierra, Lady of the Jigger. We sat down with her for our Clay Buddies series to talk about her five favorite things. Read on about her rad hand-made journals!
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Clay Buddies: Jo's Five Things
A very exciting Clay Buddies interview with our Executive Coordinator Jo!
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Clay Buddies: Max's Five Things
Meet Max, East Fork potter, crayon pot drawer, Asheville store window illustrator, and resident workshop joke maker.
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Clay Buddies: Sarah's Five Things
Meet Sarah, a sales associate at our store in downtown Asheville and a seamstress with a budding alterations business.
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Clay Buddies: Dan's Five Things
First up is Dan Segal, East Fork's facilities manager.
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Potter From Dacula
An eager learner from the start, Cade approached her apprenticeship with fierce concentration, taking a holistic approach to the study of clay and quickly developing the hand skills needed for throwing production pottery.
